Squidoo is a great site for promoting and getting yourself out on the internet fast.

Whether your purpose is merely to inform or market your own products and services or just earn through the revenue program offered by Squidoo, this is a great place to begin.

If you don't have a website, you can create a lens and promote your products immediately. Squidoo lenses have a way of showing up on the first page of Google for very competitive search terms.

What makes Squidoo different from other social networking site is in the way it is presented. You don't have to clutter everything in a single account.

For instance, if you want to review a movie, you can create a single lens specifically for that. If you would like to promote your hand-crafted handbags, you may create a new lens to display your products and descriptions for each. Got Flickr photos? Create a new lens to point to your photostreams. Add another lens to share YouTube videos.

So what is a lens that I keep referring to?

A lens is a single page, a stand-alone webpage where you can post your entries, blurbs, links to other lenses and advertisements where you will get your revenue from. You may create any number of lenses in a single account, covering different topics that aptly describes your personality, individuality, business or niche.

If you admire the lenses of other Squidoo lensmasters, you may anytime join their fanclub. A fanclub is also a great way to widen your network of friends -- friends who share same interests or has a business related to yours.

Fanclub is also one of the best marketing strategies that you can do. Imagine, if your fan has 20 fan members and each fan member of his has 20 members, you have expanded your network to 400 for a single fan that subscribed to your listing.

Any time you create a new lens or update an existing lens, you can send out a message (called a "Squidcast") to all your fans. This encourages them to visit your lens, rate it, sign the guestbook, vote on the poll, etc. It's like a mailing list within Squidoo.

Since Squidoo lenses allows self-promotion, you can create lots of backlinks for your site for a single lens.

And what are backlinks?

A backlink is basically a link from another site that links to your site. This helps you to get better rankings in search engines like google and yahoo. Now, that's a great treat considering that each lens gives you the potential of earning 45% of your lens' revenue from advertisement.

However, don't abuse this feature. Even if Squidoo is open to self-promotion, it doesn't permit one to do spamming. Fellow lensmasters may report your account for abuse if they saw that contents in your lens are copied from other sites or a mere rehash of other lenses.

In conclusion, Squidoo is an easy, excellent, and above all free internet marketing tool. It should be employed to promote products and increase sales in every internet home business.

How to use Squidoo:

· Create lots of lenses
· Be unique and offer great content
· Create compelling titles and descriptions
· Add lots of tags (Tags are like keywords that are associated to what you're talking about or
  marketing or who you’re marketing to)
· Join fanclubs (You'll find that many lensmasters will reciprocate)
· Signing a guestbook (leave comments on other people’s lenses)
· Send Squidcasts to your friends and fans

Click here to join Squidoo.com