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Why is building a keyword list so critical?
Watch How to Build a Keyword List Video...
Mainly because keywords are how you get visitors to your site!
To explain further, a keyword or a keyword phrase is the word or words used to find your product or service within the search engines. If you choose the wrong kind of keywords, you can get no visitors to your website or the wrong kind of visitors which in turn means... NO SALES.
And if you decide to market through the use of paid advertising or pay-per-click’s, then choosing the wrong kind of keywords can cost you a lot of money.
Believe me… I know!
But if you create a website around targeted keywords, you will attract the right kind of customers which can result in lots of sales.
Notice that I said the word "targeted".
For instance, if we go back to our case study of truck covers, I would NOT want to try and market with the keyword "trucks". That is WAY to broad unless you somehow think that you can persuade those visitors to buy your product.
However, in this case that is highly unlikely and I would stay away from that keyword. There are just too many things someone could be looking for that has nothing whatsoever to do with "truck covers".
So the main thing to keep in mind when gathering keywords is to keep them targeted to what you are selling. This makes a big difference and we will discuss this in more detail as we go.
How To Build A Keyword List:
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